What is Partnering?
This page explains a little about the purpose and process of partnering at business conferences.
Partnering at partnering conferences refers to the practice of organising face-to-face meetings between two companies, at a specified time and in a specified location (usually a numbered meeting table in a specific room). Partnering also used to mean a joint venture involving two or more businesses, working together for mutual benefit, rather than as buyers or sellers of services.
Partnering meetings are often arranged many weeks in advance, and the most attractive companies' available meeting slots at partnering conferences are often filled up a long time in advance so timing is crucial.
The most successful participants engaging in partnering are proactive businesses who prepare thoroughly for private meetings with potential business partners before attending the conference. These proactive businesses invest time and energy to identify target companies which they believe their companies might benefit from meeting face-to-face. Proactive companies also use partnering meetings as a platform to renew contact and strengthen their relationships with existing clients or business partners.
Once delegates have registered for BioTrinity 2008, they can submit a detailed company profile and also read other company profiles in order to research partnering opportunities with companies attending BioTrinity. The purpose is to find the most appropriate business partners, alliances, customers, suppliers, and even investors. A partnering meeting is an intense opportunity to get to know other companies, and should be prepared for in depth.
Around 6 weeks prior to BioTrinity, registered delegates can use the web-based partnering system to request private meetings with their target company, which once agreed by the target company delegate, leads to the booking of a meeting space and a 30 minute time slot for each such confirmed one-to-one meeting. The system is partially automated, but there are dedicated support staff working behind the scenes to ensure as many meetings take place as possible.
The partnering system we are using at BioTrinity is provided as a service to our delegates by EBD Group, who also manage partnering at BIO-Europe - one could say EBD offer the gold-standard service for partnering meetings in Europe.
In fact, OBN is partnering with a number of organisations to deliver BioTrinity itself, and by doing so has extended its marketing reach and network of contacts.
Return to main Partnering page
PROJECT PARTNERS
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
 |
